Infiniti
Luxury Vehicle Division of Nissan.
Project Details
company
Infinitiservice
360-Videos & VR Developmentduration
Feb. 2018 – Jun. 2018Services Provided
UI/UX Design
360-videos
Virtual Reality Development
Client Background
INFINITI's mission statement has remained virtually unchanged since our founding in 1989. That year, the Horizon Task Force set out to create a new brand that would be truly unique in the luxury space. Infiniti’s commitment to creating modern Japanese luxury transcended vehicles themselves; Infiniti’s aim to build a holistic experience for our customers was revolutionary and remains core to our business today.
From Design to Delivery
Infiniti Canada reached out to us to come up with an idea for a customized VR experience to promote the latest release of their Infiniti QX30 luxury SUV. In order to show-off QX30’s amazing sporty performance and precision handling realistically within a virtual environment, we put a professional stunt driver behind its wheel to perform incredibly difficult maneuvers around a 360-degree high-speed, high-resolution video camera.
The result was an incredibly realistic first-person experience that felt as if you are standing right there in front of the vehicle. Experience what it is like to have a brand new Infiniti QX30 whizz by you at neck-breading speed.