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Infiniti

Luxury Vehicle Division of Nissan.

Infiniti
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Details

Project Details

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company

Infiniti
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service

360-Videos & VR Development
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duration

Feb. 2018 – Jun. 2018
Infiniti services provided
services

Services Provided

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UI/UX Design

From in-depth research and ideation to prototyping and refining, we blend aesthetics and functionality, delivering visually stunning and intuitive user experiences that match Infiniti’s brand image.
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360-videos

Transforms your content into captivating experiences that surround and engage your audience, create interactive narratives that transport viewers into the heart of the story, offering a new dimension of visual storytelling that's both captivating and unforgettable.
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Virtual Reality Development

We create immersive worlds that blur the lines between reality and imagination, delivering unparalleled experiences that captivate and engage users, redefine industries, and open new horizons for entertainment, training, and interactive exploration.
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Client Background

INFINITI's mission statement has remained virtually unchanged since our founding in 1989. That year, the Horizon Task Force set out to create a new brand that would be truly unique in the luxury space. Infiniti’s commitment to creating modern Japanese luxury transcended vehicles themselves; Infiniti’s aim to build a holistic experience for our customers was revolutionary and remains core to our business today.

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Tech Stack
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From Design to Delivery

Infiniti Canada reached out to us to come up with an idea for a customized VR experience to promote the latest release of their Infiniti QX30 luxury SUV. In order to show-off QX30’s amazing sporty performance and precision handling realistically within a virtual environment, we put a professional stunt driver behind its wheel to perform incredibly difficult maneuvers around a 360-degree high-speed, high-resolution video camera.


The result was an incredibly realistic first-person experience that felt as if you are standing right there in front of the vehicle. Experience what it is like to have a brand new Infiniti QX30 whizz by you at neck-breading speed.

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